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e-Branding for Mul-T-Lock

A new look and feel for this international company

Mul-T-Lock – fully owned by ASSA ABLOY, the global leader in total door opening solutions from Sweden – develops, manufactures and markets high security locking products and access control solutions for institutional, commercial, industrial and residential applications.

Early 2013 Mul-T-Lock approached Stratigo in order to plan and execute it’s online presence. We helped the Mul-T-Lock brand to present a consistent image and speak in a unified voice across all platforms. Our deep branding expertise ensured that the client’s many digital touch points worked together to create effortless, intuitive functionality and a positive user experience. A few websites and e-commerce platforms were created during this period for Mul-T-Lock.

We created a single website presence with a universal platform UI design for all partners, using colour and imagery to differentiate for different audiences.

Strategy & UX
Before jumping into design, we carefully mapped out all of the content to be included in the site, and define two  components: wireframes and asitemap. The driving principles for this project revolved around a smooth browsing and purchase experience, so we focused tightly on the artful meshing of content, visuals and commerce.

Industry

Technology, eCommerce, Responsive Web Design, UX / UI, Visual Branding

Solutions

Responsive Web Design, UX / UI, Visual Branding

Technology

Invision

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  • Graphic Design
    Graphic Design

    It is said that a picture speaks louder than thousand words; Similarly, a great logotype, a well-designed corporate brochure, or a stunning application, can reflect a lot for what your brand or product stands for.

    For more than 20 years we’ve been providing in Stratigo graphic design services that creatively represents your marketing needs through innovative graphics.

    A great graphic design not only distinguishes your brand from your competition, but also effectively markets and repositions your company, and strengthens your product offerings.

  • e-Commerce Web Design
    e-Commerce Web Design

    While planning an e-commerce solution, we deliver enterprise-class features and the flexibility our client need to create an eCommerce solution tailored to their unique needs.

    Our main aim is to help our client drive more traffic to their store, convert unique browsers into buyers and boost online sales.

  • Website Design
    Website Design

    During recent years a customer’s first encounter with your brand is often digital. Whether it’s through a search engine question, website, or a mobile app, your brand initially delivers its personality, makes an impact, and delivers to potential customers a digital experience.

    In an age of visual messages abundance, it’s more important than ever to have a solid digital brand to differentiate your firm or service from the competition. We, at Stratigo, can help your brand and we can guide you in this challenging environment. In most cases this requires re-thinking a couple of things: the marketing model, your platform approach, media, your brand assets your online and offline visual presence. We can help you with all that.