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Branding IDE. Your Water Partner

Stratigo with McCann Erickson, brand IDE

IDE specializes in the development, engineering, construction and operation of desalination facilities and industrial water treatment plants.

As a global leader in it’s field, IDE was in need for a strong and impressive global online presence.

The project tasks were clear: design and develop a comprehensive and responsive digital experience that would enable IDE to better articulate their vision, innovative programs and organizational support mechanisms.

Using a responsive approach in our designs and development work, the Stratigo team delivered a platform that adapts to any device, regardless of platform.

To illustrate our UX and UI concepts and strategy, we designed wireframes to present and iterate on with the IDE marketing management.

The platform makes wide use of clean code — using clean, modular CSS while maintaining a novel appearance and user experience from page to page and on the various site’s templates. The entire website is built to be responsive so that it looks great across a wide variety of digital platforms. During the process we have built a brand style guide that would be used to guide our visual design work and guide marketing materials created by others in order to ensure everything would be designed with a consistent look and feel.

Industry

Energy & Utilities

Solutions

UX / UI, Web Design, CMS, CRM integration, Responsive Design, Online Styleguide

Technology

Wordpress, Net Forum, HTML5

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  • e-Branding
    e-Branding

    After helping define a client’s visual identity, we continue by creating a digital identity that stands out in the client’s competitive market.

    A set of visual guidelines is set by using the client’s existing offline brand and extending those rules to the online arena.

    New technologies are redefining the way companies communicate with their existing audiences. At Stratigo we never forget that branding, both online as well as offline, is all about connection. We understand that digital branding is more than just a web design, or a way a logo appears on-screen. It’s a total experience. It seamlessly integrates online and offline brand experiences. That’s why a digital presence is one of the first things we look at when starting a branding project for our customers.

  • WordPress
    WordPress

    Millions of people use open-source software around the world every day to do their job, and to build either simple of complex websites.

    B2B companies discovered the potential of using Open source environments, such as WordPress, Joomla, Drupal etc.

    In Stratigo we recommend using open-srouce environments for several reasons: it’s a free environment, it’s open-sourced and it’s easily optimized for search engines.

  • Responsive Design
    Responsive Design

    The mobile industry is becoming central to our work, planning the user experience (UX), the design (UI) and the appropriate technology is crucial for the success of a project.

    We, at Stratigo have extensive experience both in developing responsive websites, mobile optimized sites and native application development. Responsive design is an approach to web programming and web design that aims to provide a perfect viewing across a wide range of devices. Using a responsive approach in the designs and development process, Stratigo delivers a platform that adapts to any mobile device, regardless of platform or version.

    In order to plan the responsive strategy, the Stratigo team works on wireframes to illustrate the UX strategy for both the web-based and mobile devices.

    We always consider the target audiences for the project, and we will recommend the right solutions for both our client and their target audience.

    The mobile industry is becoming central to our work, planning the user experience (UX), the design (UI) and the appropriate technology