Alexander Schneider specializes in providing quality off-the-shelf products and developing Build-to-Spec integrated solutions for Data Center and OEM applications.
On March 2017, Alexander Schneider unveiled its new look – which included a new corporate identity, a polished textual message, redesigned logo and a brand new bi-lingual website.
Alexander Schneider selected Stratigo Brandmakers to specify, design and develop this new corporate website.
At the beginning of the project the AS team told us they felt their current site was cluttered and didn’t provide the right message to the target audiences. Their digital presence didn’t do the job it was meant to do – instead of a powerful and well-established company, it delivered multiple, confusing messages, no clear brand identity, very unclear navigation flow and an excess of information.
Already in our very preliminary discussions with the AS team committee; it was important for us to explain to the team that a new brand today, needs to look at its Digital Branding as one of its most important assets. Online considerations are essential to being able to present and then fulfill the brand promise.
It is not enough to make sure that the logo looks great, or the color pallet fits. Much more is required; the brand must become a digital experience!
A UX / UI process was conducted with the AS team to ensure that the user will reach it’s desired destination in the site as quickly as possible.
It took our team almost two months just to redefine the digital strategy. We investigated the customer pain points, interviewed people inside the organization, and we thoroughly learned about the market category and the competition.
The website was designed to reflect the strength of the brand and as such, highlight the exclusive character of each solution and each individual industry.
The site is based on an open-source platform while unique technical requirements were developed for the project.
See the redesigned website here, and read a related article in Stratigo’s blog, by Eduardo Mitelman – ”Branding in the Digital World”.
Infrastructures
SolutionsUX / UI, e-Branding, Web Design, Web Development
TechnologyOpen-Source, HTML 5
Visit the Live Site
In these days, a website need not only to look great but also to work fast and be controlled easily.
We strongly believe that developing with Open Source is the only way to cope with today’s rate of innovation in our markets. We develop sites from scratch with WordPress and Joomla Content Management Systems as well as other open-source environments such as Drupal, CRAFT CMS and more.
The mobile industry is becoming central to our work, planning the user experience (UX), the design (UI) and the appropriate technology is crucial for the success of a project.
We, at Stratigo have extensive experience both in developing responsive websites, mobile optimized sites and native application development. Responsive design is an approach to web programming and web design that aims to provide a perfect viewing across a wide range of devices. Using a responsive approach in the designs and development process, Stratigo delivers a platform that adapts to any mobile device, regardless of platform or version.
Digital Branding refers to the multiple techniques we use to develop brands over the wide range of digital channels; websites, individual landing page, portals, email marketing, mobile networks and social media – all have to be carefully considered when building the brand.
