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Usability, customer journey, design and functionality.

Operating as a subsidiary of Cellcom Israel Ltd, Dynamica Cellular owns and operates consumer electronics retail stores around the country and sells cellular devices and accessories. Stratigo was chosen to create the new e-identity for the company. At the beginning of the process we created wireframes explaining data flow and UX / UI decisions in the portal and the e-commerce section and how it relates to different target audiences, so we could see how customers responded to the idea of reaching different type of products. 

Before moving into the design phase we created personas and carried out role-play to tease out the key issues of the portal. The driving principles for this project revolved around a smooth browsing and purchase experience, so we focused tightly on the artful meshing of content and commerce.

The preferred concept was developed into a final look and feel that was then developed into the site templates, banners, icons and images.

The Stratigo team worked hand-in-hand with developers from Cellcom to deliver the final online solution.

Industry

eCommerce ,Retail

Solutions

UX / UI, Web Design, CMS, CRM integration, Responsive Design, Online Styleguide

Technology

HTML5

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